“We’re software developers
not marketeers!”
Pardon the cliché. But sometimes, the folks who develop new ideas aren’t always the best at articulating their true value. That’s where another perspective, and set of experiences, can help. A partner to work alongside you to think like a customer, look back in, and understand where what you do connects with what they need.
CfG helps clients figure out when the technology really matters, and when it’s what the technology does that’s more important; what the difference is, and when to communicate which to whom.