About CfG
CfG (Communications for Growth) was established to address a key challenge for emerging software vendors: how to evolve their market positioning from technology- to business-focused.
Our experience draws on almost 20 years in the telecom software industry, spanning technical and marketing disciplines; PR, Analyst Relations, Product Marketing and more.
In particular, over a decade at one of the telecom software industry’s outstanding success stories, Cramer Systems.
Whether for start-ups or established companies, CfG’s support enables clients to:
- Generate more inbound, good fit sales opportunities and accelerate the sales cycle
- Release key technical staff or executives to focus on strategy and management
- Effect a material change in their market positioning from start-up to emerging leader
- Rapidly develop further market-facing materials that reinforce key messages
- Leverage PR activity to support both sales and strategic growth
- Successfully deliver effective messages to the right audiences
CfG’s abilities are informed by first-hand experience of creating and managing market communications in the highly competitive and rapidly changing telecom software market.
We are UK-based, but work on client engagements globally as required.
